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Middle Market Program Challenges

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Description

Heartland Financial USA Inc., Shanda Goodwin, CPCP, CPS Account Manager

  

Middle Market Program Challenges

Common Challenges in Developing and Implementing a Commercial Card Program

 

Description

 


Unlike large corporations, middle market organizations tend to have fewer resources to apply to a card program. This webinar examines the unique aspects of this sector and how to get card programs on the right track. Highlighted common challenges to be addressed include:

  • finding the right fit provider/issuer
  • lack of internal IT support
  • perception there will be a loss of control with card spend
  • identifying best practices
  • leveraging a card program in creating a payment strategy in pricing
Target Audience

Program managers, program administrators and support staff associated with or interested in Commercial Card programs in middle market organizations.

Presenter

Shanda Goodwin, CPCP, CPS Account Manager
Heartland Financial USA, Inc.

Shanda Goodwin, CPCP and CPS account manager for Commercial Card Payment Solutions, a division of Heartland Financial USA Inc., has more than 20 years in the community banking industry with experience in product development, including retail, commercial and treasury management products, now responsible for growing and maintaining Commercial Card client relationships within a defined portfolio through annual reviews and ongoing program support.

Duration

The presentation is approximately 50-minutes in duration. 

Continuing Education Credit

Viewing of this presentation will earn 0.25 points toward CPCP initial eligibility or re-certification.

Original Presentation Date

September 18, 2018

What Do You Get? Link to recorded webinar through the GoToWebinar tool.

 




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