Visa Survey Shows AI-Driven Shopping Surge as Gen Z Pushes Digital Currency Into the Mainstream

Visa’s latest consumer survey shows nearly half of U.S. shoppers now use AI tools for tasks like finding gift ideas, marking a sharp shift toward tech-driven holiday spending. The data also highlights Gen Z’s accelerating move toward digital-first payments, with 45% open to receiving cryptocurrency as a gift and growing preference for wallets, biometrics, and social-commerce purchasing. For Commercial Payment professionals, the findings signal rising expectations for AI-enabled experiences, cross-border ease, and secure digital payment rails—alongside strong consumer demand for transparency and fraud protection.

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