Equifax Launches B2bConnect to Streamline SMB Targeting for B2B Marketers
Wednesday, May 28, 2025
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Posted by: Sierra Lindemann
Equifax has launched its B2bConnect platform on the Equifax Cloud, offering B2B marketers near real-time access to over 67 million U.S. business records. The tool enables marketers to filter, segment and export tailored prospect lists with built-in compliance controls, aiming to improve lead quality and campaign efficiency for SMB-focused teams.
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