Mastercard Commits to Reaching 100% eCommerce Tokenization by 2030 in Europe
Friday, June 28, 2024
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Posted by: Sierra Lindemann
Mastercard has announced a bold vision for 100% e-commerce tokenization in Europe by 2030, aiming to phase out manual card entry and enhance online payment security. Leveraging tokenization, streamlined guest checkout, and biometric payment passkeys, Mastercard seeks to reduce online fraud, which is projected to exceed $91 billion by 2028. This initiative promises faster, safer checkouts for consumers, increased sales and fraud protection for merchants, and enhanced security for card issuers.
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